DC unveils new logo

It doesn’t quite rank up their with the death of a childhood hero– but then again, they always come back, anyway. DC’s new logo and accompanying information can he found here.

9 replies on “DC unveils new logo”

  1. bombadil says:

    Wow! Greatest news evar!
    Man, the average day in the marketing department must be pretty dull… They describe this new logo like it’s nuclear powered, cures cancer, and makes better Apple Pie than Mom.

    I’ve got news for you guys. It’s just a logo. Nobody pays any attention to it. The people buying your comics buy them, believe it or not, to read the content inside the cover, not for the exciting tiny logo in the corner.

    Sheesh.

    Here are some highlights from their mastebatory press release:

    > [the new logo] is both a face lift and a marketing strategy
    > we weren’t fully utilizing the power of DC
    > [the new logo] highlights DC Comics’ ambitious media plans for the future
    > [the new logo] represents the latest step in Warner Bros. Entertainment and Time Warner’s commitment to maximize the value and exposure of DC Comics
    > [the new logo] is a statement that the DC brand is a strategic asset and vital tool
    > [with our new logo] we’re inviting our fans in all media to continue to count on the DC brand …

    I’m sure the fans are THRILLED… but guys… its just the letters “DC” with a circle and tiny star around it.

    Now if the new logo was 32 pages long and had an exciting story and some good artwork it might be interesting.

    • Cerberus7 says:

      Re: Wow! Greatest news evar!
      Sounds pretty typical of a marketing department. Like managers, they grossly overestimate their own importance. They are both convinced that they are the sole reason for a business surviving, yet were they to disappear mysteriously, hardly anybody would notice. The rest of us would carry on just fine.

    • UncleJam says:

      Re: Wow! Greatest news evar!

      I’m sure the fans are THRILLED

      Not this one. That new logo blows!

    • tgreco says:

      Re: Wow! Greatest news evar!
      a face lift and a marketing strategy…
      you know joan rivers has had several face lifts…
      it’s not necessarily a good thing

      all I could think was NEW COKE

    • Timeshredder says:

      Re: Wow! Greatest news evar!

      I was seriously considering changing the title to “New DC logo nuclear powered, cures cancer, and makes better Apple Pie than Mom!”

      • y42 says:

        DC’s new logo!

        I was seriously considering changing the title to “New DC logo nuclear powered, cures cancer, and makes better Apple Pie than Mom!”

        It’s smarter than you, and better looking too!

  2. oblivination says:

    nuggets of info
    hmm, while the logo may not be much of anything special, I did notice one small tidbit of info in the article that I wasn’t aware of. V for Vendetta the movie. Scheduled for release two weeks before Harry Potter (Nov 4) and starring Natalie Portman, James Purefoy, Stephen Rea

    • UncleJam says:

      Re: nuggets of info

      hmm, while the logo may not be much of anything special, I did notice one small tidbit of info in the article that I wasn’t aware of. V for Vendetta the movie. Scheduled for release two weeks before Harry Potter (Nov 4) and starring Natalie Portman, James Purefoy, Stephen Rea

      According to Variety, Purefoy has been replaced by Hugo Weaving.

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